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HUMANIST

Writer of importance

It’s strange that someone who spent over five decades at the helm of a financial institution should sign his press articles as “Luis Valls, writer, banker, and Doctor of Law.” Writer, first and foremost. In this rearrangement of his attributes, there lies a frustrated vocation. Indeed, had it not been for his pursuit of a career in financial economics, Luis Valls would have been content as a journalist.

At least, this is what is evident in the most comprehensive book ever written about Banco Popular 1: Luis Valls was a banker by conviction. However, he abandoned a very promising academic career because he had another professional calling – as an intellectual. His family background bequeathed him an enormous fondness for reading and cultured conversation, both of which journalism offered.

In the Fourth Estate

Through this unofficial journalistic activity – which he carried out until the end of his life – Luis Valls published numerous opinion articles in newspapers and magazines. He even experienced a journalistic adventure (personal disillusionment included) with the launch of “Diario Madrid” in 1962.

Miguel Ángel Prieto, who was the director of the President’s Office at Banco Popular with Luis Valls for nearly eleven years (he is currently CEO of Banco de Depósitos, located in the Beatriz Building), recalls; “His passion for journalism, was accompanied by a great appreciation for the profession and the professionals in the press.” Indeed, he often expressed feeling well-treated by journalists, “especially by their silences, which I greatly appreciate,” he said. In addition to his affinity with the press, he felt a sort of admiration for the responsibility inherent in the work of the fourth estate.

In the Shoes of a Journalist

“I believe I understand  the work of the writer very well and, in particular, that of the journalist. Their work represents the greatest check on the abuse of political or economic power,” he declared to journalist Fernando González Urbaneja 2 , who forever coined the nickname “the Florentine banker” in reference to Luis Valls. At the end of this interview, he clarified his passion: “I have always had great respect for writers. Perhaps because I am the son of a writer, I have taken great care, since I have been at the bank, with every letter, report, or note that has had to passed through my hands.” In his texts, one can perceive a fondness for choosing the precise word, the correct phrase, the idea always well articulated and with as many explanations as necessary to avoid any misunderstanding. With a style that was not overly minimalist and often imbued with sarcasm, his writing was cultured, careful, precise, and absolutely passionate at the time. He gladly responded to media directors when they requested his contributions for anniversaries or obituaries, but above all, he enjoyed writing about economics and politics. He was so adept at it that, as a financial economist, he became a finalist in the Aznar Journalism Prize in the late seventies.

Bibliography

(1) History of Banco Popular. The Struggle for Independence (Gabriel Tortella, José María Ortiz-Villajos, and José Luis García Ruiz. Marcial Pons, 2011). (2) Interview published in El País on December 5, 1976.

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